starting a blog
Blog,  creative,  Lifestyle

5 Reasons To Start A Blog

Before launching CubKit, I wondered whether starting a blog would be a pointless endeavour.

There are over 3 million blog posts published each day. A blog is born somewhere in the world every half a second. That’s a lot of blogs created by a lot of people who have a lot to say.

I thought perhaps I had missed the blogging boat and if I had anything to say that my intended audience hadn’t heard before.

Then there were the success stories. I couldn’t get enough of them. I spent a lot of time reading about people who within three months of starting a blog were earning a six-figure income, working on their blog from a beach in Bali.

It was inspiring yet completely intimidating.

I wasn’t new to the world of blogging. I’d kept a blog for a number of years which I used as my creative outlet to hone my fiction writing skills. I loved the community and engaging with my followers. But as my life turned to parenting, it became an abandoned hobby.

This time I decided to really go for it and treat my blog as a business. I have completely fallen in love with it all over again and it’s given me an outlet for my creativity, helped me develop new skills and so much more.

So if you’re thinking of starting a blog, then here are 5 reasons why you should go for it.

It’s Free (Or Affordable)

If you are completely new to the world of blogging there are plenty of free tools to get you going. I used a free WordPress site to start my blog but decided to purchase my own domain. Even if you decide to go self-hosted from the start then you can get a hosting package that will get you set up pretty quickly.

There are also loads of tools out there to help you along the way. My favourites are Canva for creating graphics and Unsplash for sourcing beautiful images.

It Helps You Learn New Skills

I am always amazed at the creative ways bloggers connect with their audience. I had worked in marketing for a number of years and also as a freelance writer. It wasn’t until I immersed myself in the world of professional blogging that I started to learn, create and implement new strategies that could be used in my working life too.

Over time I have amassed a huge amount of skills and know a thing or two about social media, SEO, link building and blog design.

Blogging is pretty fast paced and because it is your business, you are always trying to stay ahead of the curve.  I think I learn something new about blogging every week, if not every day. There are some great minds out there and the best thing is that bloggers are pretty happy to share their knowledge and skills through their own blog posts or free courses.

You Become More Disciplined

Blogging has made me more accountable for my work. Like with any job, I make sure I show up, connect and engage. Instead of sitting down in front of Netflix, I try and work on my blog instead. It’s become a habit and it’s also translated into my professional life as I’ve managed to find pockets of time that could be used for blogging and building my business.

It Makes You More Creative

I believe that the more you write; the more creative you become. If you keep writing and pursuing your passion, you will eventually take it to another level and start seeing things from a new perspective. You become more resourceful and use your imagination so much better. You take inspiration from things you might not have previously given a second thought, challenge the norm and ask questions.

As a little girl, I would write and draw my own magazines. Blogging has reignited that passion and desire to create and I get so much joy out of taking photographs, making pretty pins for Pinterest or experimenting with flatlays.

It Helps Get More Freelancing Work and Earn More Money

Okay, this is a two for one. I haven’t as yet earned a huge amount directly from my blog since I started last October but I can see there is ample opportunity there for it to grow. I can now see with more clarity what my blog needs so that it earns some money.

I have, however, earned more money indirectly from my blog as it’s helped secure more clients and build upon my connections.

What were your reasons for starting a blog?

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Freelance writer and founder of CubKit and McCarthy Copywriting

7 Comments

  • Susan

    Love how much you love it. I started mine case I used to write all the time and over the years had stopped finding the time or the inclination to do it. Still not doing it enough but 100 half written posts later, am getting there.

    • EmmaMC84

      I think you do whatever suits you. I love writing my blog but if it becomes something you feel you have to do rather than want to do, then it’s no longer fun. Sometimes I take the pressure off and don’t write as much, I think it all depends on how I’m feeling week to week though! There’s so much advice out there which says you should write everyday, once or twice a week or whatever. But I think unless you are doing it as part of running a business, then write whenever you want!

  • Samantha Gadsden

    I started blogging because I love writing anyway and it gave me a blog, anything I got from it was an added extra, I am now about to start to try to blog as a business idea i itself.

    • EmmaMC84

      That’s the best way, finding something you’re passionate about and turning it into a business. Best of luck with your new blog xx

  • Emma

    Love this. People told me for years that I should write but I always shrugged it off. Who wanted to listen to what I had to say? I’d make a fool of myself. Well I’ve finally gone for it whilst on maternity leave and I’m absolutely loving it. So much to learn though.

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